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Case Study
Cutting Costs, Saving Time:
The Impact of an AI Avatar on the
GWM Ora 03 Video Preview
Great Wall Motors (GWM), renowned for their value-rich electric and hybrid vehicles, envisioned an innovative approach for the preview of their latest electric vehicle, the GWM Ora 03. With a deadline of less than a week, Origin AI and Brandbomb Creatives and Events Inc. was entrusted to bring this vision to life, promising a blend of innovation, efficiency, and impact.
Objectives:
Our mission was twofold:
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Generate Buzz: Captivate the audience and create a lasting impression
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Professional Delivery: Ensure the preview video was of the highest quality and delivered on time
Challenges and Solutions:
Despite the tight deadline, our team at Origin AI, well-versed in AI avatar creation, faced no daunting challenges. We swiftly:
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Selected the Perfect Voice: Utilizing ElevenLabs, we found a voice that echoed GWM's brand essence
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Crafted a Lifelike Avatar: Using HeyGen, we created a 4K resolution talking avatar, ensuring visual excellence
Implementation:
Our partners at Brandbomb Creatives and Events Inc. played a crucial role. They created the preview video and seamlessly integrated the AI talking avatar into it, ensuring coherence and visual appeal.
Results:
The collaborative effort resulted in:
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Speedy Delivery: Completion of the announcement video in less than a week, which is 3x as fast as traditioal methods
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Cost Efficiency: A solution that was also 3x less expensive than traditional methods
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Audience Impact: A lifelike AI avatar that left a lasting impression, making the GWM Ora 03 launch one of the highlights of the summit
Conclusion:
This project was a powerful demonstration of the capabilities of AI in media production, showcasing Origin AI's proficiency in creating highly realistic digital content. The production of the AI talking avatar was not only quick and efficient but also exceeded expectations in terms of quality and lifelikeness. The seamless integration of technology and creativity resulted in an avatar so convincing that it left the audience questioning the line between digital and reality. This experience has reinforced our belief in the potential of AI to revolutionize media production, providing efficient, high-quality solutions even under tight deadlines.
